01
Stardust, 2023
Working as the primary product designer, I collaborated closely with leadership, product management, and engineering to design a clear, intuitive dashboard for game developers to track essential web3 player data.
Game developers building on web3 needed visibility into their player base — who was signing up, how fast, and what their crypto wallet activity looked like. Without this data, making informed decisions about game strategy and development was guesswork. I focused my process on understanding the space, leveraging UX best practices, and designing a product that was not only functional but easy to understand for developers who may be new to web3 analytics.
02
Process
Competitive Landscape
Before putting pen to paper, I researched the existing landscape of developer dashboards and web3 analytics tools. Understanding what competitors were doing — and where they fell short — helped inform what "simple and clear" actually meant for this product and where we had an opportunity to differentiate.
Best Practices
With limited direct user research available at the early stage, I leaned heavily on established UX and dashboard design best practices to guide decisions around hierarchy, data visualization, and layout. This helped ensure the product would feel intuitive to developers even without extensive usability testing.
Education
A key design challenge was that many users would be encountering this type of data for the first time. I designed the dashboard to be self-explanatory — incorporating contextual guidance, clear labeling, and supporting copy that explained not just what the data was, but why it mattered and how to act on it.
03
Outcome
The resulting dashboard gave game developers a clear view into their player base — tracking total sign-ups, sign-up velocity, and wallet-level data that provided meaningful insight into player behavior and engagement. This information directly supported developers in making more informed decisions around game strategy and development priorities.
The product was well-received by the team, and the focus on clarity and in-product guidance helped ensure developers could get value from the data quickly, regardless of their familiarity with web3 analytics.
